Puerto Rico Desde el Mar

Alongside Puerto Rico’s songwriter, musician, captain and environmental advocate Millo Torres, consumers got a chance to see Puerto Rico from a different (and unusual) perspective: desde el mar.

The sailing expedition included a 360˚ activation that allowed Heineken to ‘paint the Island green’ and increase sales instantly. The initiative impacted consumers through free concerts and reached impressive social media results with 2.2 million impressions and over 80,000 posts, comments, views, likes and shares in the brand’s platforms.