Connecting PR with London 2012

Puerto Ricans are avid sports fans who love to share the pride and emotion of any event. That’s why T-Mobile connected Puerto Rico with the excitement of the London 2012 Olympics.

Exclusive behind the scenes coverage showcasing the preparation, glory, and events of the athletes was produced and aired in Primetime TV; while an on-site communications center served as a media hub that led to ample media coverage, increase in social media engagement and a boost in brand awareness and quarterly sales.

A Big Idea for a Big Brand Positioning.